Happy Brand New Business Year!

It's a New Year! Did you make a New Year Resolution for yourself? What about your Business? What about your image and your brand? If you don't think you have a brand or need one maybe it is something to think about.

Brand You
Coke-a-cola has an estimated brand equity value of over $67 billion, making Coke the number one brand in the world. Amazing for a company that sells sugar and water in a can. But there is actually a brand with a higher brand value than Coke. What is it? Stand up and look in the mirror — the greatest brand in the world is YOU.

Why personal branding?
If you don't brand yourself, you can rest assured that others are branding you. And letting others brand you can be risky business. Instead, we should have control, as much as we can, in determining our reputation, our image, and the intangibles, the ephemerals, and the perceptions and ideas that other people have about us. Here's a partial list of what personal branding can do for you:

Differentiate yourself from others in similar fields
Position yourself clearly in the minds of others
Focus your message and your mission
Project credibility
Develop loyalty
Make emotional, visceral connections

You know that branding is big business for companies and organizations, but when did this whole self-branding or "BrandYou" phenomenon begin? It really is not a new idea to tell you the truth, and you could argue that self-promotion and techniques for marketing yourself have been around since the days of ancient Egypt. And many of the issues that Dale Carnegie talked about in the 1930s could be applied to the development of personal branding, to be sure, though he did not call it "branding." But, of the people who have really been preaching the need for personal branding in the modern era, it is Tom Peters who has been screaming loudest. Tom's first article on personal branding came out in a 1997 issue of Fast Company. For many people, the world has not been the same since.
Read more at Gary Renolds



From January 12th until the 16th of February Visual Roots will be having a Sale on business portrait sessions.
So, why not create a new image to brand?




Cheers,
Kate & Andrew